Insights

Knowledge for better digital decisions

Practical lessons from our own projects, written so you can use them even without us.

All articles

Fragmentation costs you more revenue than your marketing budget earns

Most SMBs don't have a shortage of leads. They have a shortage of overview. A calculation of what scattered systems actually cost.

6 articles

Websites6 min read

AI websites without going generic

AI makes websites faster and cheaper. It also makes them interchangeable, unless you know exactly where humans stay in charge.

Automation8 min read

From lead to customer in five steps that always happen

A practical plan for follow-up that doesn't depend on who happens to have time that day.

Organisation6 min read

One customer file that holds up | worth more than a new CRM

Most companies buy a CRM and then keep three other places anyway. What actually works: agreeing what belongs in the file, and abolishing the rest.

Websites6 min read

What website maintenance really covers (and why you notice its absence)

Maintenance sounds like a subscription where nothing happens. Here's what actually passes by each month, and what skipping it costs.

Growth5 min read

Sorting customers into A, B and C, and why follow-up improves

Not every customer deserves the same attention, and that isn't unkind, it is practical. A simple split makes follow-up plannable.

Guides

Everything about SyntraDesk, by topic

The full guides live inside the platform itself. Below you can see which topics exist, so you know what to expect.

Getting started

From choosing a plan to a working environment.

Choosing the right plan: standalone website, maintenance or SyntraDesk
Implementing SyntraDesk with the onboarding wizard
The pilot route: start small, then expand

Account

Your own access and preferences.

Activating a test licence after an invitation
Managing your profile: name, language and timezone
Setting your password and notification preferences

Organisation

Relationships, files and follow-up.

Managing relationships, contacts, debtors and creditors
Automatic follow-up for A, B and C customers
Connecting a Microsoft 365 Outlook calendar
Storing emails and documents in the relationship file
Flagging contract risks
Recording hardware in the CMDB with serial numbers and warranties

Licences

Term, renewal and cancellation.

Licence term and notice period
Renewing, upgrading or downgrading
What happens to your data when it ends

Website

Connecting your site and having it maintained.

Connecting WordPress and Elementor sites
Outsourcing maintenance: monitoring, updates and security
Setting up backups and testing a restore

Marketing

Content and visibility, with AI as an accelerator.

Creating content with AI and the review step that belongs with it
Running SEO audits and spotting competitor gaps
Feeding results back to the source

Support

Questions, incidents and hours.

The ticket system, classified by impact and urgency
Time tracking and billing for support
Response times and escalation

Security

Privacy, sub-processors and responsible AI use.

How we handle your data and who the sub-processors are
Guidelines for responsible AI use
Permissions and who can see what

Access to the complete guides comes with your SyntraDesk environment.

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What works, what we built and what we learned from it. Written for the person who has to do the work, not to sell something.

Next step

Let's build what works for you.

Tell us where you stand today and where you want to go. Jesse or Derk will think it through with you personally and point to the step that pays off most right now. Rather see for yourself first? Take the Growth Scan: six questions, two minutes, an instant picture on screen.

Start the free Growth Scan Tell us your plans

A personal answer
No obligations
Straight to Jesse or Derk

Jesse Peijffers

Founder & Head of Commerce